GWI said the number increases by 43% on the weekends. In a 2022 survey by market research company GWI, it was found that 38% of children said they spend most of their time on social media after school. Gen Alpha is also more connected than ever due to growing up in the age of social media. With that in mind, Dretsch says Gen Alpha kids are already aware of cheap knockoffs and competitors - and they already have a strong preference for higher-quality products and industry-leading brands. Since Millennials are deciding what brands are to be trusted in their homes, Gen Alpha will likely choose those same brands and products for themselves because they'll be all they know. "From toys and food to clothing and personal care products, they love to be in the know about the best brands for their children, and they choose only the safest, cleanest, highest-quality ones." "As health-conscious caretakers, millennial parents seek out a lot of information about the products they buy and expose their kids to," Dretsch said. That's because millennial parents are extremely conscious of the products they use. What is Gen Alpha Like?Īccording to Heather Dretsch, assistant professor of marketing at North Carolina State University, Gen Alpha children will likely mimic their parents when it comes to the kinds of products they consume as they get older. Gen Alpha kids are also sometimes called "mini millennials" because they are the children of Millennials, are believed to have a really close relationship with their parents, and are likely to have similar consumer habits. The cut-off year to be considered born into Gen Alpha is 2025. Right now, Gen Alpha is composed of children under the age of 12, so the oldest in this demographic will become teenagers in 2023. Generation Alpha is the demographic that comes after Generation Z and is made up of anyone born during or after 2010. Here's what brands and companies need to know about this next generation of consumers. With those numbers, this generation will have a lot of buying power, so companies need to prepare their marketing strategies.
Alpha is also expected to be the largest generation in history with over 2 billion people by 2025. This generation is the first to be born entirely in the 21st century - in a fully digital world.
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